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	<title>Kevin Harrington // marketing // blog &#187; impressions</title>
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	<link>http://www.kevinharrington.com</link>
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		<title>CPC advertising let down by service</title>
		<link>http://www.kevinharrington.com/2010/02/cpc-advertising-let-down-by-service/</link>
		<comments>http://www.kevinharrington.com/2010/02/cpc-advertising-let-down-by-service/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:45:19 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPC Farnell]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Screwfix]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1054</guid>
		<description><![CDATA[I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I&#8217;ve still heard nothing.
I wonder how CPC Farnell measure the return on investment from their TV [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Spelling and brand image</title>
		<link>http://www.kevinharrington.com/2010/01/spelling_and_brand_image/</link>
		<comments>http://www.kevinharrington.com/2010/01/spelling_and_brand_image/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:41:43 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[Manns Travel]]></category>
		<category><![CDATA[spelling]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1003</guid>
		<description><![CDATA[Driving up Whitehall today I spotted a Manns Travel coach with a sign in the front window, &#8220;Girls Grammer&#8221;. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly?
This led me to wonder if there is any evidence that [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Ryanair and naff polo shirts</title>
		<link>http://www.kevinharrington.com/2009/08/ryanair-and-naff-polo-shirts/</link>
		<comments>http://www.kevinharrington.com/2009/08/ryanair-and-naff-polo-shirts/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 14:22:06 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[exhibitions]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[Michael O'Leary]]></category>
		<category><![CDATA[polo shirts]]></category>
		<category><![CDATA[Ryanair]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=896</guid>
		<description><![CDATA[We&#8217;ve been discussing in the office what people should wear at exhibitions when representing our company. One school of thought was polo shirts.
Being against this idea I was pleased to notice Michael O&#8217; Leary, chief executive of the the Dublin-based airline Ryanair, providing me with supporting evidence.Similar Posts:

Ryanair web 0.2 attitude
One man Games Workshop stores
BA [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Get the right screwdriver</title>
		<link>http://www.kevinharrington.com/2009/08/get-the-right-screwdriver/</link>
		<comments>http://www.kevinharrington.com/2009/08/get-the-right-screwdriver/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:20:25 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[UK retail marketing]]></category>
		<category><![CDATA[B&Q]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=891</guid>
		<description><![CDATA[Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun.
The gist of this was that, in a controlled in-store test, when a salesman was perceived as competent in his field, 66% of customers [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hospital fashions</title>
		<link>http://www.kevinharrington.com/2008/12/hospital-fashions/</link>
		<comments>http://www.kevinharrington.com/2008/12/hospital-fashions/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 00:36:19 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Royal Berkshire Hospital]]></category>
		<category><![CDATA[strap line]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=417</guid>
		<description><![CDATA[This is a sign I saw at the Royal Berkshire Hospital: Today, ladies fashions, off the rails.
I bet that gets people queuing up with expectation. How many people want fashion items that are &#8220;off the rails&#8221;?
And the mixed message of the grumpy looking train that has come off the rails sets it all off wonderfully.
I guess [...]]]></description>
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		<slash:comments>0</slash:comments>
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