Buy your Levi jeans on credit
Monday, August 24th, 2009Levi Strauss & Co has decided to offer credit to people wanting to buy a pair of its famous blue jeans in India.
“Levi’s is an extremely aspirational life-style brand in India. A large portion of our consumers would love to access Levi’s more frequently than they currently do,” said Shumone Chatterjee, managing director of Levi Strauss India.
This sounds a bit shocking to me:
- Is this the right thing for a fashion brand to do?
- Given the problems debt has given the world in the last year, why would Levi want to land in the middle of this?
- Surely it would make more sense for consumer retail brands to deliver the credit offer? I’m assuming here that the offer is being made direct from Levi outlets.
