Tag: Kotler

4 Ps of Marketing

Here is a different take on Philip Kotler’s 4 Ps of Marketing: Product: What do you mean we can’t do that? It’s in the press release! Price: How much are the others guys charging? Place: Should we hold the offsite

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Saab Spain shuts the doors

So, Saab have the shiny new Saab 95 and the 93X on display outside the Hilton Hotel, Madrid. Why? Well, they are promoting them to marketers attending the ‘Forum Mundial de Marketing y Ventas’. These delegates come from all over

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