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	<title>Kevin Harrington // marketing // blog &#187; logos</title>
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		<title>Logo design &#8211; business model reversal</title>
		<link>http://www.kevinharrington.com/2008/05/logo-design-business-model-reversal/</link>
		<comments>http://www.kevinharrington.com/2008/05/logo-design-business-model-reversal/#comments</comments>
		<pubDate>Sat, 03 May 2008 22:09:45 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[com]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[Logomarket]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[start-up]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=264</guid>
		<description><![CDATA[I quite like the look of this business, Logomarket
On Logomarket.com, 120 designers present more than 5,000 logo designs to potential customers. The showcases contain logo designs for sale at fixed prices. The fixed price includes delivery in the file format of your choice, as well as unrestricted usufruct rights for all possible uses. All logo designs on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Hertz change from yellow</title>
		<link>http://www.kevinharrington.com/2008/04/hertz-change-from-yellow/</link>
		<comments>http://www.kevinharrington.com/2008/04/hertz-change-from-yellow/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 21:57:52 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[Copenhagen]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=256</guid>
		<description><![CDATA[If I were the guardian of the Hertz brand I&#8217;d be shaking my head. Surely the Hertz logo is yellow?
The Hertz Corporation (also known as Hertz Rent A Car or simply Hertz) is the world&#8217;s second largest car rental company, with 1,900 locations in the United States and 5,100 worldwide behind Enterprise, but is the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Modifying corporate logos</title>
		<link>http://www.kevinharrington.com/2007/12/modifying-corporate-logos/</link>
		<comments>http://www.kevinharrington.com/2007/12/modifying-corporate-logos/#comments</comments>
		<pubDate>Mon, 24 Dec 2007 22:26:05 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Penguin]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Woolworths]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=208</guid>
		<description><![CDATA[Should people play around with corporate logos?
I think Google has added to their brand image by creating seasonal treatments for its logo. St Patrick&#8217;s Day and Christmas themes spring to mind. The modifications have given their business more of a sense of personality.
Here, in the photo, is the temporarily tweaked Woolworths fascia board from Broad [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BBC Children In Need &#8211; brand misuse</title>
		<link>http://www.kevinharrington.com/2007/06/bbc-children-in-need-brand-misuse/</link>
		<comments>http://www.kevinharrington.com/2007/06/bbc-children-in-need-brand-misuse/#comments</comments>
		<pubDate>Mon, 25 Jun 2007 12:59:26 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Children In Need]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=159</guid>
		<description><![CDATA[It takes long enough for a charity to develop a trusted brand name. Protecting it can be even harder.
This BBC Children In Need collection box, seen in a fish and chip shop in Reading is labelled 2006 (last year) and uses the BBC Children In Need logo.
On closer inspection it appears that the funds are [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The 2012 Olympics Logo</title>
		<link>http://www.kevinharrington.com/2007/06/the-2012-olympics-logo/</link>
		<comments>http://www.kevinharrington.com/2007/06/the-2012-olympics-logo/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 10:30:04 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=89</guid>
		<description><![CDATA[The 2012 Olympics logo &#8211; I&#8217;m not sure I&#8217;ve got the energy for this debate!
What do I think of it? Well, at the risk of being controversial, I think it has a fair bit going for it. Who else is using that colour? Who else has used those shapes? What other logo has been recently [...]]]></description>
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		<slash:comments>3</slash:comments>
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