Kevin Harrington // marketing // blog

Posts Tagged ‘London’

How on earth would you advertise your services if you were offering circumcisions? This is a synopsis of a Facebook conversation. 

POST: Circumcision leaflets through your door as junk mail, welcome to London, E1. 

POST: Are they advertising that they come at a snip of the price! 

POST: 20% off if you buy before the end of June. 

POST: Don’t even joke – there is one of those little clip-art stars in the corner with the caption “Bookings being taken for this summer”. Seriously, who decides to be circumcised because of a leaflet through your door? 

POST: They have to advertise via leaflets as getting product placement on daytime TV is a little tricky. 

POST: It would probably do very well after the money saving section on GMTV! 

Well, it all made me wonder. What other obscure services do you think are difficult to market?

In the annual shareout of awards, The Stopgap Group(Stopgap, Rightstop, Fitzroy and Courtenay) won the award for ”Best Medium-to-Large Recruitment Firm to Work For“.

They collected the award at the big recruitment industry night, hosted at London’s Grosvenor House Hotel, at the annual Recruiter Awards for Excellence. 

Stopgap, one of the UK’s leading marketing recruiters, had been nominated in not two categories: Best Recruitment Firm Website and the Best Medium-to-Large Recruitment Firm to Work For.

Well done Stopgap and thank you for your work on our current projects.

Coach & Horses, Romilly Street, W1

Ind Coope, Double Diamond and Skol Lager brand names are still visible behind the bar at The Coach and Horses, Romilly Street, London, W1. Amazing. These brands are all from the 70s; Ind Coope being the brewer of DD and Skol.

The menu on the wall is the reason for this post. “Eat You Bastards” was the headline. It actually did make me think of ordering food; even though I had popped in there at 11.30 for a coffee.

I do like it when businesses allow personality to shine through. You get a better idea of who you are dealing with and it often adds to the pleasure.

So, visit this blog again you bastards! Ha ha, well it doesn’t always work. The context needs to be considered as well.

Business Pages

Accurate delivery of your listings to business addresses all over London. Well I’m sure that’s the promise from marketing people at Business Pages.

Here, at the bottom of the photo, is a copy of one of those delivered directories. It is on the ramp down to an underground car park in London W2 and it’s been there for over a week.

I always wondered why they wrapped them in plastic.

Digestive biscuits and paper plates

Here we are in the middle of the hospitality season. I thought this plate of digestive biscuits in a meeting room in London was especially appetising.

What’s been a memorable culinary experience for you this Christmas?