Kevin Harrington // marketing // blog

I found the following on Dangerous Thinking, a blog that unfortunately seems to have fizzled out. They are all examples of straplines seen on lorries in the UK.

Nando’s – poultry in motion.

Bargain Booze, making life richer for the pourer.

and another that the blog owner David Rosam liked a whole lot less, in fact he said, ”It’s just so oxymoronic!”

Specialists in all types of glass.

If you want to see how many “specialists in all types of glass” there are in the UK, try this Google search.

This is a nice use of lorry advertising. The McVities lorry has a warning on the back:

No cake left in lorry overnight.

Well I guess this is normal, but it is a nice allusion to the desirability and value of McVities Ginger Cake.

I saw on the side of an Iceland lorry the statement: “We were the first supermarket to stop selling GM food.”

So what? Others have stopped selling GM foods. And, this all presupposes that GM food is bad in the first place.

For a brand that is predominantly price led the lorry’s message stuck out. At the time of writing their website is leading on 75p freezer essentials and planning a party for £1 a person.

Comments?