Tag: loyalty scheme

Disincentive schemes

Avios, not to be confused with the Association of Visually Impaired Office Staff, is the new name for AirMiles. This new name has come about following the merger of BA and Iberia. So the story here is that millions of

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Jesse Schell on the the future of games

This is a very good talk from Jesse Schell at DICE 2010 in Las Vegas. It’s rare that online videos are worth 30 minutes of your time, but this one is. Issues covered: How gaming can be used in marketing.

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BA – the world’s favourite joke

So, we’re all bored with the Terminal 5 stories now. Perhaps we raised an eyebrow when we learned that the case and luggage losses were so bad that some insurers are withdrawing cover for travellers using T5. I thought they

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