Tag: loyalty

The Loyalty Awards

Just a thought: do you think there is a bonus or reward for going to The Loyalty Awards for three years in a row? Anyway, I’m looking forward to attending later this month and meeting friends and acquaintances.

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Groupon looks to tap 11 million inactive subscribers

I’m sure Groupon will have some success here: According to Reuters, Groupon is looking to tweak its email offers to show these 11 million inactive subscribers more deals that are closer to where they live, in a bid to persuade

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Loyalty programs dissuade firms from pricing products competitively

If you think that frequent flier programs and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. According to Yuk-fai Fong (Assistant Professor of Management and Strategy at the Kellogg

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