Kevin Harrington // marketing // blog

I did chuckle…before I unsubscrided to the emails. I would rather have hoped that an email to me asking me to re-start subscriptions to the magazine Data Strategy would have been addressed to me. Wrong, it was addressed to Ms Ramsey.

I didn’t notice that error at first. Actually I was marvelling at the bad email. Not a single mention of any benefit to me if I did subscribe. Here it is for you to enjoy.

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Re-start your free subscription

Dear Ms Ramsey,

Reference Number: 3920515

Over a year ago, you registered for free copies of Data Strategy. At the time, we might not have explained that, to continue receiving complimentary copies of the magazine, you need to re-register every year.

Please follow this link to re-start your free copies >>

If you are NOT the person named above, please use the following link instead:

New reader application >>

Alternatively, you can print out a free application form at:http://applynow.centaur.co.uk/pubpdf/ds/Browse.view Please complete this and fax it back to 020 7970 4099.

I look forward to sending you your copies for another year.

Yours Sincerely,

Ed Tillotson Publisher

P.S. Do you have any colleagues whom you think would benefit from receiving their own complimentary copies? If so, forward them this link: http://www.data-strategy.co.uk/apply

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Logopedics phoniatrics vocology

There are times when mergers don’t deliver just benefits. When a Swedish and a British magazine/journal merged they ended up with a title with this snappy name: Logopedics Phoniatrics Vocology. Imagine trying to order that in WH Smith on a busy Saturday morning!

Logopedics Phoniatrics Vocology is the official journal of the British Voice Association. The Journal is an amalgamation of the former journals Scandinavian Journal of Logopedics & Phoniatrics and VOICE.

The intention is to cover topics related to speech, language and voice pathology as well as to normal voice function in its different aspects. It works on a non-profit basis. The Journal covers a wide range of topics, including: phonation and laryngeal physiology; speech and language development; voice disorders; clinical measurements of speech, language and voice; professional voice including singing, bilingualism; cleft lip and palate; dyslexia; fluency disorders; neurolinguistics and psycholinguistics, aphasia; motor speech disorders; voice rehabilitation of laryngectomees; augmentative and alternative communication; acoustics; dysphagia.

“Kevin Harrington, research and development director at Sodexo Pass – the company behind SayShopping vouchers and SayMotivation Pass – looks to the future of vouchers and gift cards.” – Sales Promotion.

Read the full feature.

Originally printed in Sales Promotion magazine September 2008 issue.