There’s lots of talk about the new Bond movie, Skyfall. I’m looking forward to watching it myself.
Even Brand Republic/Marketing magazine are digging up interesting Bond stories.
With so many brands cashing in on Skyfall’s release on 24 October, we handpicked our favourite wonky Bond tie-ups of the past 50 years
The references to Heineken and Ford Mondeo make me wonder if James Bond is on a course to meet white van man.
This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop.
Shoppers will be able to compare prices and read product reviews on internet enabled devices, in a bid to drive competitive prices in-store.
Tesco is currently trialing the free WiFi in four UK stores. If successful, the service will roll out across all Tesco supermarkets.
via Tesco to roll out WiFi in UK stores – Marketing news – Marketing magazine.
I rather like this business – Say Cheese. According to their own blurb they “unify experiential and online marketing”.
They are delivering a simple but successful event and brand marketing service. Personal photos rather than useless giveaways sound good to me.
Also their own marketing is very good. The full page advertisement in Marketing magazine and their website are perfectly in line and deliver a very clear message.
My only criticism was that went from http://www.saycheese.co.uk/ to the gallery area and clicked on home to end up at http://www.saycheese.eu/, the Dutch website.
Brand advocacy
I read a fine article in Marketing magazine about brand advocacy.
“Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or, in the absence of these, a nebulous lifestyle positioning, regardless of the quality of the customer experience.
“But in reality, plenty of brands over the years have found the opposite strategy to be more effective: don’t shout too loudly, then delight consumers when the product experience exceeds their expectations.
“The strategy of under-promising and over-delivering is one that seems to be gaining ground. Two recent studies suggest it is key to delivering profitable growth, though both underline how many brands continue to disappoint.”
Read the rest of this at Brand Republic.