Tag: marketing mix

NFC smart posters case study

So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually

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Signwriting can be bad advertising

Is signwriting on vans, or other company vehicles, part of the marketing mix? That’s a silly question really: of course it is. And as with all other areas of marketing there are times it can work against you. So when you

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