Tag: marketing strategy

Strategy without tactics

Thank you to Rachael Simpson at Marketing Native for the reminder about the Sun Tzu, The Art of War, reminder about the difference between strategy and tactics. Read Rachael’s blog post about 5 key elements of a strong marketing strategy.

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ZMOT = Zero Moment of Truth

Last night my wife was researching information about children and broken fingers. As I had attended a round table with DigitalMR earlier that day, and had taken their reading recomendation, I recognised this as a Zero Moment of Truth (ZMOT). Like many

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