Green landscape
A lot of companies thought that being environmentally friendly would be an issue forced on them from Brussels. Well, I’m sure it will be for the laggards.
But now there is evidence that the green credentials of a company has a measurable impact on opinion and sales.
See http://www.marketingweek.co.uk/item/56676 for the article.
I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance.
I tried the online comparison sites, you know confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a human being at A-Plan Insurance.
After this experience I also discovered that some major insurers don’t have their product listed on these price comparison sites. So are their adverts misleading?
Marketing Week have just published a fine article on this subject as well. See http://www.marketingweek.co.uk/item/56628
Building on a post I made yesterday, I was pleased to see this article as it shows my ex-employer Sony rated tops on ‘brands most respecting the environment‘. See http://www.marketingweek.co.uk/item/56488/259/263/0?eid=e04&ln=greenweek03
When I was with Sony (1985 – 1996) we were already developing packaging and recycling initiatives to address the environmental issues facing the business.
