Posts Tagged ‘Marketing Week’
Will retailers cut NFC out of the loop?
25 November 2011 | 
Author Starbucks’ decision to cut NFC out of the loop could encourage more retailers to take the same route and develop bespoke mobile phone payment apps, instead of waiting for stores and handsets to become NFC compatible.
via Will retailers cut NFC out of the loop? | Opinion | Marketing Week.
Should we all be talking about the riots on the streets of London
Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London.
There are many more serious issues at hand concerning the rioting that has taken over London and other cities in the UK for the past three days, but being glued to Twitter and social media even more than usual for the past 24 hours has made me question exactly what it is brands think they are using Twitter for.
Read the full article: Riots on the streets on London | Blogs | Marketing Week.
I wonder how this all extends? Should brands be changing their press, radio and TV advertising during the riots? Are we to allow the rioters and looters to make their agenda the only one being discussed.
I do agree that brands need to be very careful if they try and piggy back their message on what has been very distressing, large scale, criminal activity.
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Posted in Marketing | 
Tags: Coco Cola, London, looters, Marketing Week, Old El Paso, Peacocks marketing, press advertising, radio advertising, rioting, riots, Rosie Baker, Social media, TV advertising, Twitter | 
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Marketers too fixated on apps
Marketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research.
The report, which surveyed over 260 marketing professionals across Europe, found that 32% of UK marketers had launched a branded mobile app in the last year while only 26% had optimised their websites for mobile browsing.
via Marketers too fixated on apps | News | Marketing Week.
Posted in Marketing | Tags: Forrester Research, marketers, Marketing, Marketing Week, mobile app, mobile browsing, mobile channels, Search, smartphone apps | No Comments »
Consumers see John Lewis and Primark the same
Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study.
The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for value for money, as rated by consumers.
via Consumers see John Lewis and Primark the same | News | Marketing Week.
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Posted in UK retail marketing | Tags: Arc Worldwide, brand positioning, John Lewis, Leo Burnett, Marketing Week, Primark, value for money | No Comments »
Breast cancer charities warned that pink is counterproductive
Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.
A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and “activate a defensive reaction” in women that interferes with the objectives of breast cancer awareness campaigns.
via Breast cancer charities warned that pink is counterproductive | News | Marketing Week.
Cost of Facebook advertising rises 74%
The price of cost per click adverts on Facebook almost doubled between the second quarter of 2010 and the same quarter in 2011, while cost per thousand impressions increased by 45%, according to marketing agency TBG Digital.
via Cost of Facebook advertising rises 74% | News | Marketing Week.
The remarkable thing from my point of view is that the report claims that retail tends to get the best click through rates, growing to 36% of total ad impressions in the second quarter of 2011. The second fastest growing sector was finance, driven by credit card campaigns.
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BA readies staff morale boosting campaigns
British Airways has had its share of troubles over the last few years with reducing volumes of business travel, rising fuel prices and staff strikes. Getting profitable growth back in the business will be a challenge as the original cachet of the brand has been diluted.
BA will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
BA has suffered from well-documented friction with unions and employees, from baggage handlers to airline pilots, in recent years. It has also gone through the upheaval of the merger with Iberia and the creation of parent company International Airlines group.
via BA readies staff morale boosting campaigns | News | Marketing Week.
Is this all too little too late?
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