The marketing team at Walkers must have loads of fun. I’m guessing this from their output. Look at this example:
Fabulous stuff.
I wonder if they’ve tested these lines with panels?
Do you think they ship different packaging to Lancashire?
More than 140,000 contactless payment terminals have been set up in the UK to date. Perhaps more of the industry’s budget should have been towards marketing as well as for the installation of the technology to facilitate such payments.
Read more >>> Contactless payments stalled by ‘speed’ | Opinion | Marketing Week.
Last night my wife was researching information about children and broken fingers. As I had attended a round table with DigitalMR earlier that day, and had taken their reading recomendation, I recognised this as a Zero Moment of Truth (ZMOT).
Like many things in marketing, ZMOT in itself is not the most amazing concept. But wrapped together with industry insight, data and real world opinions this is a great piece of work.
Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth – or simply ZMOT.
via A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google.
Download the free ZMOT eBook, it really is a good read. I’ve found that I am already modifying and improving my focus on a couple of contemporary issues.
Marketing budgets declined in the UK during the second quarter of this year and the outlook appears mixed for 2012. A regular survey of 300 major firms by the IPA, the ad industry body, and Markit, the research group, showed that nearly 23% of organisations reduced their outlay in the second quarter and 22% enhanced it.
via Latest News on Content Marketing – CMA – What’s new in marketing research this month: August.
Nate Elliott at Forrester published an interesting post last year about the Interactive Brand Ecosystem. Essentially he is asking whether it is time that we abandoned a TV-centric planning model and worked instead on the premise that the website sits at the heart of the marketing process.
Here’s a nice diagram to show you what he is on about:
via The interactive brand ecosystem revisited | | Harvest Digital.
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers.
1 John Lewis
2 Apple
3 Virgin
4 Nike
5 Procter & Gamble
6 Innocent
7 Coca-Cola
8 O2
9 Unilever
= 10 Tesco, Virgin Atlantic and Volkswagen
The top brands on the list, compiled by research company Grupo Consultores UK (GCUK) from interviews with more than 200 marketers, would not be out of place on a list of consumers’ favourite brands either. With retailer John Lewis, technology company Apple and Sir Richard Branson’s Virgin group taking the top three places, marketers clearly admire and perhaps envy brands who can generate enthusiasm from their customers.
via Ten brands that gain the most admiration from marketers | Trends | Marketing Week.
Marketing have published their top ten quotes of the year. My favourite is from Sir Terry Leahy, former chief executive at Tesco.
You have to break out of a straitjacket, one that is slowly wrapping around you in your organisation; how you see yourself, the world, business, customers. You’re framed by habit, by the budget, comparison with last year, last month, last week, meeting targets. These can all slowly suffocate you and your ability to see things fresh and new. You should take a fresh look at yourself, your customers and, above all, the opportunity.