Posts Tagged ‘Marketing’
My favourite marketing quote of 2011
20 December 2011 | 
Author Marketing have published their top ten quotes of the year. My favourite is from Sir Terry Leahy, former chief executive at Tesco.
You have to break out of a straitjacket, one that is slowly wrapping around you in your organisation; how you see yourself, the world, business, customers. You’re framed by habit, by the budget, comparison with last year, last month, last week, meeting targets. These can all slowly suffocate you and your ability to see things fresh and new. You should take a fresh look at yourself, your customers and, above all, the opportunity.
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Posted in Marketing | 
Tags: Marketing, quote of the year, Terry Leahy, Tesco, top ten | 
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Marketers too fixated on apps
Marketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research.
The report, which surveyed over 260 marketing professionals across Europe, found that 32% of UK marketers had launched a branded mobile app in the last year while only 26% had optimised their websites for mobile browsing.
via Marketers too fixated on apps | News | Marketing Week.
Posted in Marketing | Tags: Forrester Research, marketers, Marketing, Marketing Week, mobile app, mobile browsing, mobile channels, Search, smartphone apps | No Comments »
Come off broadcast, go on receive
Around £18.3 billion a year is spent on all forms of marketing.
4% is remembered positively.
7% is remembered negatively.
89% isn’t noticed or remembered.
via COME OFF BROADCAST, GO ON RECEIVE,Dave Trott,marketing society blog – The Marketing Society.
Reconsidering what it means to be 50 in 2011
“Brands are steadily tuning into the fact that being 50 today is a far cry from what life at 50 was like 20 years ago.”
Well that’s a relief then!
The full article: Reconsidering what it means to be 50 in 2011 | Opinion | Marketing Week.
Groupon business model is flawed
“The only way for businesses to justify the ‘loss leader’ promotion that Groupon uses to acquire new customers is to hope that the acquired customers return to the business in the future and pay regular, profitable prices,” says Seethu Seetharaman, PhD, the W. Patrick McGinnis Professor of Marketing.
“I doubt very much if this is happening,” he says.While Groupon is popular at the moment, the company’s business model may not be sustainable over the long term, says a marketing expert at Olin Business School, Washington University in St. Louis.
via Groupon Business Model Is Flawed by Olin Business School.
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Top 14 things marketers need to know about QR codes
www.kevinharrington.com
Here’s a course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.
via Top 14 Things Marketers Need to Know About QR Codes
Skoda marketing turnaround
This is an interesting piece of video from the BBC. Back in the 80s who would have thought that Skoda would rock in at no3 (tied with Jaguar) in a survey of cars, just behind Lexus and Honda.
In fairness this is as much a manufacturing turnaround as a marketing one, but it is the marketing that interests me at the moment.
The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves. Remember the Skoda jokes?
- What do you call a Skoda with a sun-roof? Answer: A skip.
- Why does a Skoda have a heated rear windscreen? Answer: To keep your hands warm when you push it
- What do you call a Skoda with twin exhaust pipes? Answer: A wheelbarrow
Critics of the Skoda would be surprised to hear the Skoda is now one of the fastest-growing car brands in the UK motor industry. The Czech car company boosted its sales in the UK in 2001 by 24% as opposed to the average market growth of 10.7%. This built on growth of 34% in 2000. How has this been achieved?
Read a marketing case study of Skoda’s re-brand: http://tutor2u.net/business/marketing/casestudy_skoda.asp
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Posted in Marketing | Tags: BBC, cars, Honda, Jaguar, Lexus, manufacturing, Marketing, marketing case study, Skoda, turnaround | No Comments »