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	<title>Kevin Harrington // marketing // blog &#187; Marketing</title>
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	<link>http://www.kevinharrington.com</link>
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		<title>4 Ps of Marketing</title>
		<link>http://www.kevinharrington.com/2009/12/4-ps-of-marketing/</link>
		<comments>http://www.kevinharrington.com/2009/12/4-ps-of-marketing/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 16:25:16 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Kotler]]></category>
		<category><![CDATA[Philip Kotler]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=974</guid>
		<description><![CDATA[Here is a different take on Philip Kotler&#8217;s 4 Ps of Marketing:
Product: What do you mean we can&#8217;t do that? It&#8217;s in the press release!
Price: How much are the others guys charging?
Place: Should we hold the offsite meeting in Hawaii or Aspen?
Promotion: How long does it take to become VP around here anyways?
This is from [...]]]></description>
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		<title>Marketing spin</title>
		<link>http://www.kevinharrington.com/2009/12/marketing-spin/</link>
		<comments>http://www.kevinharrington.com/2009/12/marketing-spin/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 12:59:29 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=955</guid>
		<description><![CDATA[An inter-department football game was held every year between the Marketing team and the IT department of a company.
The day of the game, as hard as the Marketers tried, the IT staff whipped Marketing soundly.
In their best tradition, Marketing decided to find the best &#8220;spin&#8221; they could on the dismal result. They showed how they [...]]]></description>
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		<title>Asda marketing is getting noticed</title>
		<link>http://www.kevinharrington.com/2009/08/asda-marketing-is-getting-noticed/</link>
		<comments>http://www.kevinharrington.com/2009/08/asda-marketing-is-getting-noticed/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 22:28:20 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[UK retail marketing]]></category>
		<category><![CDATA[acknowledgment]]></category>
		<category><![CDATA[ASDA]]></category>
		<category><![CDATA[basket price]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=894</guid>
		<description><![CDATA[You know, I really don&#8217;t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:

I&#8217;ve heard some really good things about the way Asda motivate and acknowledge their staff. It sounds like they are setting a standard in the supermarket sector.
Asda seem [...]]]></description>
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		<title>VW BlueMotion efficiency</title>
		<link>http://www.kevinharrington.com/2009/08/vw-bluemotion-efficiency/</link>
		<comments>http://www.kevinharrington.com/2009/08/vw-bluemotion-efficiency/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 21:36:09 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BlueMotion]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[motor manufacturers]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=887</guid>
		<description><![CDATA[Don&#8217;t get me started on car salespeople! I now know where some of the excess staff went when the world of estate agency contracted.
But look at bit deeper at the commercial world of the motor industry and there are some excellent examples of high quality marketing. One of my favourite recent poster campaigns, in fact it is [...]]]></description>
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		<title>Advertisers are lying to us</title>
		<link>http://www.kevinharrington.com/2009/02/advertisers-are-lying-to-us/</link>
		<comments>http://www.kevinharrington.com/2009/02/advertisers-are-lying-to-us/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 08:10:14 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[Precision Change]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=588</guid>
		<description><![CDATA[Here is an extract from an article:
Yet we all feel like advertisers are lying to us. The slogans, promises, and taglines of large corporate entities lack any meaning or authenticity whatsoever. We are used to products not working as advertised, or even not looking like what’s on the box.
Read the full article at Precision Change.Similar [...]]]></description>
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