Posts Tagged ‘Marks and Spencer’

Carrier bag wars

Sunday, November 9th, 2008
Primark carrier bags

Primark carrier bags

Sunday 9 November, from Bond St underground to Marble Arch, Primark won the carrier bag war by a country mile on Oxford Street, London.

The number of people carrying the new, brown paper Primark carrier bags, bulging with shopping was amazing. Based on this highly scientific bit of market research, they will be the high street winners this Christmas.

The bright yellow Selfridges carrier bags were dotted about but few in number.

Strangely I didn’t notice any Marks & Spencer bags. Then I noticed they had changed to a red, seasonal carrier. A bad mistake as the high street impact is lost.

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Market research on a budget

Sunday, June 8th, 2008
Marks & Spencer sales figures

Marks & Spencer sales figures

You don’t always need to spend thousands on research to find out what is going on in some markets. Simply keeping your eyes open and aimed in the right direction can deliver great results.

On a recent visit to Marks & Spencer I was in a queue to pay and the previous weeks sales figures were on show for all to see:
Menswear suit sales total £63,000 in the week to 26 May 2008. Of this the top ten suits accounted for £23,000. The best seller was a Collezione black suit that grossed £3,600 or nearly 6% of the suits business.
I know what some of you are thinking, “That’s not market research. That’s M&S market research.”

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Posted in Marketing | 1 Comment »