Posts Tagged ‘MasterCard’
Barclaycard meets social networking
18 April 2012 | 
Author 
I guess it is an age thing, but I was surprised to see a Barclaycard running on the MasterCard network. In my day Barclaycard seemed to become Visa and Access became MasterCard (I do know that it wasn’t quite like that!).
Anyway, park my misconceptions and this is actually an interesting story: Barclaycard US have launched Barclaycard Ring, a social network credit card/social credit card. Driven by the influence of an online community of card members, the new card will offer a low (8%) interest rate, low fees, simple terms and the opportunity for card members to shape and share in the product’s financial success.
For the first time, through a virtual card member community, Barclaycard Ring card members will have visibility into the card’s financial profit and loss statements. An online framework will provide card members with the ability to influence decisions that impact how the card is managed and serviced and a unique Giveback(TM) program will enable the community to share in the profit generated from its collective decisions.
Using social media, the community will also provide a forum where card members can exchange ideas, share knowledge and provide direct feedback to Barclaycard US to help determine future features of the product.
“Through simple and transparent terms, we want to pull back the curtain that has traditionally separated banks from their customers and give our community a say in weighing economic tradeoffs that can create a better card member experience,” said Paul Wilmore, Managing Director-Consumer Markets, Barclaycard US. Wilmore went on to say, “Some might say we’re creating a virtual credit union or community bank, but we’re taking that model much further by giving our members a seat at the table to help decide what card features and benefits are really best for them.”
Barclaycard Ring is currently in alpha testing and will be available to consumers later this spring.
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Posted in Consumer marketing | 
Tags: Access, Barclaycard, Barclaycard Ring, Barclaycard US, credit card, Giveback, MasterCard, Paul Wilmore, social credit card, Social media, Social network, Visa | 
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OFT orders banks to be clear on holiday money charges
The Office of Fair Trading (OFT) told the banking industry to make charges for overseas transactions more easily understood by improving credit card summary box information and by revamping websites so that customers will be able to see, at a glance, all the fees that apply.
There is an alternative…get a prepaid foreign currency MasterCard or Visa card and the terms and fees are clear upfront. This may be a case of selecting the right tool for the job. Caxton Fx and Travelex are the ones I’ve used.
Posted in Marketing | Tags: banking industry, Caxton FX, credit card, foreign currency, MasterCard, Office of Fair Trading, OFT, prepaid, Travelex, Visa | No Comments »
First NFC smartphones certified as MasterCard PayPass approved devices
Research In Motion announced the BlackBerry Bold 9900 and BlackBerry Curve 9360 smartphones are the first SIM-based NFC smartphones to be certified by MasterCard Worldwide as PayPass-approved devices.
With this certification, any MasterCard PayPass-issuing bank globally will be able to deploy PayPass-enabled accounts to the SIM card of these smartphones. The certification was granted on the basis of the BlackBerry smartphones meeting the functionality, interoperability, and security requirements of MasterCard.
via First NFC smartphones certified as MasterCard PayPass approved devices.
Posted in Marketing | Tags: Blackberry, Bold 9900, Curve 9360, MasterCard, NFC, PayPass, Research in Motion, RIM, smartphone | No Comments »
Success of Isle of Wight trial will see cashless festivals take off next year
With the festival season in full swing both organisers and festival goers are suffering the usual headache of managing cash with the average queue at the ATM reported as over an hour. However Intelligent Venue Solutions (IVS), who have over 30 years experience in large live event management have proven that it could very soon be a thing of the past.
MasterCard engaged IVS to trial ‘MasterCard® PayPass prepaid wristbands’ at the Isle of Wight Festival this year. Distributed to people in the VIP enclosure on a first-come, first-served basis, Prepaid PayPass wristbands were pre-loaded with £30, which could be used to purchase food and drinks with a simple tap of the wrist. PayPass proved to be a huge success, with the overwhelming majority of users saying they would definitely use it again at future festivals, concerts and sporting events.
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Music fans give thumbs up to contactless
Festival-goers put MasterCard prepaid contactless-enabled wristbands to the test during the UK’s 2011 Isle of Wight Festival and a resounding 100% said they would use the technology at future events.
The vast majority of those using the PayPass prepaid wristbands to pay for food and drinks said they were quicker (96%) and easier to use (98%) than credit or debit cards.
via Music fans give thumbs up to contactless.
Posted in Marketing, Music marketing | Tags: contactless, events, festival, Isle of Wight Festival, MasterCard, PayPass, prepaid, prepaid wristbands, wristbands | No Comments »
MasterCard says NFC will be embraced by the younger generation
According to the recently released results of a survey from MasterCard; it looks like the public, especially the younger generation, are willing to embrace NFC if it ever becomes the standard method of payment in the future. Though it wasn’t mentioned how many people were included in the survey, it is supposedly an accurate representation of the total US population ages 18 and over. From their findings, 63% of the US population aged 18-34 would be at ease with using mobile phones to make payments, while in the 35 or older age group, only 37% are comfortable with the idea.
Full story: MasterCard says NFC will be embraced by the younger generation in the US
1,000 UK retailers set to accept contactless payments
eMoney News
Around 1,000 UK retailers are set to accept contactless smart card payments this year, it has been revealed.
What we choose to carry in our wallets is an important matter for marketers, but often overlooked. The move to contactless payments from PayPoint, PayPass (MasterCard), Barclaycard and others should be understood.
If your business has average transaction values (ATVs) of less than £15 get to understand these development this week.
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Posted in Consumer marketing | Tags: ATV, average transaction value, Barclaycard, contactless, eMoney, marketers, MasterCard, payments, PayPass, PayPoint, smart card, UK retailers, £15 | No Comments »