McPrepaid: Luncheon Vouchers grind beefburgers to a halt

Luncheon Vouchers McDonalds McPrepaid: Luncheon Vouchers grind beefburgers to a haltWhich retailer has done one of the best jobs of supporting and promoting contactless payments in the UK? I would say McDonald’s. All their restaurants proudly display payments terminals that accept contactless payments and they have made a considerable investement.

The standard reasons a retailer/ restauranteur would want to accept contactless payments would include speed of service at the till. But McDonald’s continue to accept the good old fashioned, paper, Luncheon Vouchers.

I took this photo yesterday in one of the McDonald’s outlets in Reading  Berkshire. Sorry for the poor quality. It shows a manager coming along to help a colleague who was unsure how to accept a Luncheon Vouchers payments. So good for McDonald’s: they support new payment mechanisms, they are not running away from the old (even if it slows things down a little) and they were still happy to accept my cash.

Luncheon Vouchers? I used to receive 5 x 15p = 75p a week of Luncheon Vouchers in my first full-time job. Learn all about them below.

A Luncheon Voucher (LV) is a paper ticket used by some employees in the United Kingdom to pay for meals in private restaurants. It allows companies to subsidise midday meals (luncheons) for their employees without having to run their own canteens.

The scheme dates to 1946, when food rationing was still in force following the end of the war. The British government granted an extra-statutory tax concession, believing that this would help citizens afford healthy meals. Under the concession, luncheon vouchers are free of income tax and national insurance contributions up to the value of 3 shillings (15 pence) a day. The initial level of 2s. 3d. (11.25p) was increased in 1948 to its current level of 3/- (15p), but has not been adjusted for inflation since.

The UK government announced in March 2011 its intention to abolish this relief with effect from April 2013, although this was subject to independent advice from the Office of Tax Simplification following wider consultation. The abolition of the concession, effective from 6 April 2013, was confirmed in December 2011, with the government maintaining its view that the relief was redundant given that it is worth only 15p per day.

In the early days, a company that wanted to subsidise their staff lunches, but not run a canteen, had to have vouchers printed and make arrangements with one or more local restaurants to accept them. In addition, it would have to administer the scheme (for instance by checking and counting the vouchers returned from the restaurants prior to settling their account).

In 1954, a businessman, John Hack, realised that a single standardised voucher acceptable across the UK would be more logical and efficient. He subsequently started the Luncheon Vouchers Company in 1955 to implement the nationwide Luncheon Voucher scheme. In 1956, nine large catering companies purchased the company, with Hack staying on as managing director. The company was bought by Accor in 1982. Restaurants that accept the vouchers display an “LV” logo in their windows.

Source: Wikipedia

 

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PayPal, McDonald’s talk mobile payment

McDonald’s, the world’s biggest hamburger chain, is testing a mobile payment service featuring PayPal at 30 of its restaurants in France. Earlier this year, McDonald’s ran demonstrations of a broader PayPal mobile payment service at its franchisee conference in Orlando, Fla.

via PayPal, McDonald’s talk mobile payment | The Columbus Dispatch.

Ah, the power of Twitter

Boris Johnson’s endorsement of McDonald’s Olympic credentials has proved to be a kiss of death, cementing the fast food giant at the bottom of a brand reputation tracker monitoring Twitter sentiment toward the 25 official sponsors of the London Games.

via Olympic brand McDonald’s suffers Twitter humiliation | Media | guardian.co.uk.

This year the contactless ‘wave and pay’ revolution finally begins

Greggs the bakers is going contactless/wave and pay at its 1,500 shops. The Co-op’s supermarket chain is introducing the system at all stores within the M25, while Wilkinson, Subway and Superdrug are introducing new tills. They join early-adopter firms such as Boots, Eat and Pret A Manger, and the company that is driving its takeup at the moment – McDonald’s.

via This year the contactless ‘wave and pay’ revolution finally begins | Money | The Guardian.

When uncertainty is a sure thing

Points and prizes can make for successful product promotion

Admit it: at some point you’ve considered buying one of those scratch-off lottery cards at the local corner store. Someone has to win, right? Maybe you have even participated in a risk-based endeavor like last year’s MyCoke promotion. MyCoke offered points under bottle caps for cool prizes like cameras and trips. And as you handed over your cash for those soft drinks, you reasoned that you just might win. Perhaps on a whim you also bought some McDonald’s fries to get a chance at last year’s Monopoly-game promotion. After all, you rationalized, fries are not exactly a high-cost item.

The rest of this good article from Kellogg: When Uncertainty Is a Sure Thing – Points and prizes can make for successful product promotion.

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Starbucks announces UK contactless payment trial

Starbucks: trialling contactless payment in UK stores

Starbucks is to follow rivals such as Costa Coffee and McDonalds by offering contactless payments in its UK stores. The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal.

Full story Starbucks announces UK contactless payment trial – Brand Republic News

Contactless payments to increase retailer revenues

McDonald’s will be introducing contactless payment technology throughout all their restaurants this month. I can see why they would do this; as customer adoption increases the average till time will decrease and there will be less cash to deal with.

The interesting thing is that McDonald’s expect this to increase revenue:

Mark Fabes, UK IT director for McDonald’s, said that the move will improve the customer experience. “It’s about the customer journey. It’s quicker than the chip-and-pin transaction,” he said. The firm doesn’t expect the service to experience heavy use initially, but to grow in time, leading to increased revenue.

Read more: www.computing.co.uk/ctg/news/2068845/mcdonalds-launches-contactless-payment-uk

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