UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study. Its poll of 3,900 consumers found 82% wanted to buy products via their mobiles. However, only 42% of the…
UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study. Its poll of 3,900 consumers found 82% wanted to buy products via their mobiles. However, only 42% of the…