Tag: M&S

M&S joins O2 for location based marketing

It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via

Posted in Consumer marketing Tagged with: , , , , , , , , ,

How to change a dress size in a day

Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit? An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark. Top Shop and New

Posted in Consumer marketing, Marketing Tagged with: , , , , , , , , ,

Carrier bags: a tax

Is charging for carrier bags a tax on impromptu shopping? While I was in Reading earlier today I suddenly decided to buy some cheese scones from Marks & Spencer. There was a moment of panic as I couldn’t find them…they

Posted in Consumer marketing, UK retail marketing Tagged with: , , ,