Kevin Harrington // marketing // blog

Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit?

An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark.

Top Shop and New Look were also named as stores with smaller sizing.

Marks & Spencer, Asda’s George brand and Next had the most generous sizes.

Source: BBC Business News

Why can’t a 12 be a 12?

How many returns are there a year simply because retailers choose a different definition of size?

Can you imagine the chaos that would ensue if a mans 17″ shirt changed a size or two from shop to shop?

Is charging for carrier bags a tax on impromptu shopping?

While I was in Reading earlier today I suddenly decided to buy some cheese scones from Marks & Spencer. There was a moment of panic as I couldn’t find them…they are a favourite and once I get the idea my mind it can become obsessional. No problem though, someone had swapped their shelf place with the fruit scones.

As I had not planned to buy anything I had no bags with me. Is it therefore right that I should pay 5p for a carrier bag. By my estimation M&S would make a large profit on the deal. And more importantly:

Plan A: We should cease impromptu shopping.
Plan B: Marks & Spencer should rethink their high and mighty salvation of the world campaign.

Take your pick.

Lauren and Sarah, you can add your opinions as well