One of the most basic but often overlooked possibilities of what really killed MySpace is News Corp. itself. Rupert Murdoch is accustomed to being king of the hill, but his company didn’t know the first thing about running a social-media website. Catering to the television audience and getting users to stay on your website are two completely different ventures. Murdoch took them as just one.
I’m sure Rupert Murdoch’s media content creeps into the house somehow but it has just dawned on me that we, the Harrington household, don’t:
- Buy The Times newspaper.
- Buy the Sunday Times newspaper.
- Subscribe to Times Online.
- Use MySpace.
- Subscribe to Sky satellite stations/packages.
It’s nothing personal Rupert, honest.
I wonder how many other households in the UK are Murdoch free?