Most press releases and announcements fail to pass the ‘so what’ test. They might be important to the client company but they are often dull and uninteresting. Then along comes a release that tells of things that will really make a difference.…
Most press releases and announcements fail to pass the ‘so what’ test. They might be important to the client company but they are often dull and uninteresting. Then along comes a release that tells of things that will really make a difference.…