Tag Archives: O2

Ten brands that gain the most admiration from marketers

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Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers.

The brands most admired by marketers in the UK

1 John Lewis
2 Apple
3 Virgin
4 Nike
5 Procter & Gamble
6 Innocent
7 Coca-Cola
8 O2
9 Unilever
= 10 Tesco, Virgin Atlantic and Volkswagen

The top brands on the list, compiled by research company Grupo Consultores UK (GCUK) from interviews with more than 200 marketers, would not be out of place on a list of consumers’ favourite brands either. With retailer John Lewis, technology company Apple and Sir Richard Branson’s Virgin group taking the top three places, marketers clearly admire and perhaps envy brands who can generate enthusiasm from their customers.

via Ten brands that gain the most admiration from marketers | Trends | Marketing Week.

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Everything Everywhere, Vodafone and O2 join forces for NFC drive

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Everything Everywhere, Vodafone and Telefónica UK, which owns O2, are launching a joint venture to create a standardised platform and coherent measurement system for mobile contactless payment.

The joint venture, the first of its kind in the UK, will provide a single contact point for advertisers, retailers, media agencies and banks to make it easier to implement mobile commerce services.

via Everything Everywhere, Vodafone and O2 join forces for NFC drive.

O2 money-phone set to go live this year

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O2 will be working with Wave Crest, FIS, Intelligent Environments and Visa Europe to get its O2 Money product into a mobile phone before the end of 2011.

The new best friends will provide the infrastructure, point of sale terminals and customer support for the phone-embedded service, which is due to launch later this year.

Full story: O2 money-phone set to go live this year • The Register

M&S joins O2 for location based marketing

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It’s great to see that M&S are experimenting with location based communications with their consumers.

Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores.

via M&S joins O2 for location-based marketing | News | Marketing Week.

If this type of activity could be further enhanced by linking in money/spending power it would be enormously strong. Gift cards and voucher schemes, in fact many prepaid schemes, could benefit here; they know who has the money to spend and could user location based services to deliver that spending power to the retailer.

O2 and Orange clear way for location-based ads

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O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers.

O2 has confirmed that it plans to roll out its service in the third quarter of this year, while Orange aims to launch its offering this year.

via O2 and Orange clear way for location-based ads – Marketing news – Marketing magazine.

The G1 Google Phone may be for me

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I’m rather excited by the pending arrival of the Google Phone, G1. But it will be a quandary for me.

Out of principal I would not buy an iPhone as I find their distribution approach offensive. I don’t want to move to O2 and I don’t want a new phone number. These are both things that were demanded at the UK launch of the iPhone.

This resulted in me finally abandoning Sony handsets (having worked for them in the 80s and 90s there was a bit of a loyalty) to get the functionality I wanted. I migrated to Blackberry Pearl 8100.

But the Google Phone is looking very exciting. That said, there are mixed views about the launch. Do I depart from Blackberry in favour of Google?

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