Tag: Orange

Apple could replace Orange fiction prize backing

It’s all a bit of fruit salad! Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report. A marketing arrangement to promote the prize via it’s iBookstore to help

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Orange finds tablets are cannibalising TV consumption

Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption. via Orange finds tablets are cannibalising TV consumption |

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O2 and Orange clear way for location-based ads

O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers. O2 has confirmed that it plans to roll out its service in the third quarter

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