Kevin Harrington // marketing // blog

Watch out for the vinegar

I think a measure of good consumer products packaging is when I automatically pick up something and get exactly what I expected.

Time and time again, generally when I am out enjoying a bacon buttie, I pick up the Heinz Malt Vinegar when I want brown sauce.

Is it just me?

On this particular occasion it was after having waited for over half an hour to be served in The Copthorne Hotel, Slough. I think they are creating their own recession all by themselves; there wasn’t even a restaurant open at lunchtime…both were closed.

High School Musical storage box

Genius! The packaging is the POS and the product. And then you have to make it yourself.

The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course you make it yourself from a flat-packed simple kit where the lid is the product box.

As with most character/film merchandise a healthy premium price is charged as well.

Let’s hope they don’t move into house sales!