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	<title>Kevin Harrington // marketing // blog &#187; packaging</title>
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		<title>Birds spotting in the supermarket</title>
		<link>http://www.kevinharrington.com/2010/03/birds-spotting-in-the-supermarket/</link>
		<comments>http://www.kevinharrington.com/2010/03/birds-spotting-in-the-supermarket/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 10:09:20 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Birds]]></category>
		<category><![CDATA[Co-op]]></category>
		<category><![CDATA[custard]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1085</guid>
		<description><![CDATA[Is it just me or is the packaging of different Birds products too similar?
When you&#8217;re in a rush, legging it around the Co-op, the bloody Rum flavour Sauce is the Instant custard you are after. Now we have three pack of the stuff&#8230;and no one here likes it.
The fact it was reduced from 44p to 33p [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>No, that&#8217;s the vinegar</title>
		<link>http://www.kevinharrington.com/2009/04/heinz-packaging/</link>
		<comments>http://www.kevinharrington.com/2009/04/heinz-packaging/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 21:19:59 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Copthorne]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Slough]]></category>
		<category><![CDATA[vinegar]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=697</guid>
		<description><![CDATA[I think a measure of good consumer products packaging is when I automatically pick up something and get exactly what I expected.
Time and time again, generally when I am out enjoying a bacon buttie, I pick up the Heinz Malt Vinegar when I want brown sauce.
Is it just me?
On this particular occasion it was after [...]]]></description>
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		<title>The packaging is the POS and the product</title>
		<link>http://www.kevinharrington.com/2009/01/packaging-pos-product/</link>
		<comments>http://www.kevinharrington.com/2009/01/packaging-pos-product/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 17:11:48 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[High School Musical]]></category>
		<category><![CDATA[merchandise]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[POS]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[storage box]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=455</guid>
		<description><![CDATA[Genius! The packaging is the POS and the product. And then you have to make it yourself.
The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course you make it yourself from a flat-packed simple kit where the lid is the product box.
As with most character/film [...]]]></description>
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