How people really use mobile

This is the year of the mobile; payments acquiring through iZettle and their competitors is the hot topic. At the same time the phrase M-POS or MPOS (mobile point of sale) is a frequent visitor to conversations about payments.

Innovation is fantastic and will lead to many successful new business. Equally many will fail, some of those because they don’t solve a problem for the consumer.

This article from the Harvard Business Review is illuminating. Make sure you click on the link as there is excellent data and a great graphic to see.

To marketers, the prospect of reaching shoppers through their smartphones is tantalising. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socialising but engaging in what researchers at BBDO and AOL call “me time.”

via Vision Statement: How People Really Use Mobile – Harvard Business Review.

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Whiteknights FC has become an iZettler

iZettle card reader large Whiteknights FC has become an iZettlerWhiteknights Football Club has been delivering youth football in Reading since 1986 and is and FA Charter Status club. We have over 150 players and the club has always been run and administered by volunteers.

Collecting payments and subscriptions from busy parents is always a challenge and it can take a long time. Part of the problem is that it has pretty much been cash or cheque until now.

Thanks to iZettle we can now accept credit card, debit card and prepaid card payments for a fee of only 2.75% with no set-up costs or monthly fees. We can even take payments from an American Express card!

This new payment facility should speed up the process on annual subscriptions which is a clear benefit to the club, the parents and ultimately our 150+ players.

US Bank’s wearable wallet: will it flop or not?

Those who follow the broader retail banking industry will know that many of the most exciting developments occur in the payments space — chip-and-PIN, mobile payments and P2P, for example. Everyone is scrambling to stake their claim in the new digital payments frontier.

US Bank is the latest contender to throw its hat into the payments innovation ring with VITAband, a light-weight and durable wristband that combines contactless payment technology with emergency contact and medical information. You could call it a “pay bracelet” or “wearable wallet.”

via US Bank’s Wearable Wallet: Will It Flop or Not? | The Financial Brand: Marketing Insights for Banks & Credit Unions.

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Jack Dorsey’s Square raises US$100m

Twitter co-founder Jack Dorsey’s technology company Square, which enables e-payments anywhere, has raised US$100m in Series C funding, valuing the company at more than US$1bn.

The marketplace for mobile device payments is beginning to open up and last week Google chairman Eric Schmidt said the market could be worth US$1trn within a few years as various platforms, including near field communications (NFC) and iOS-styled browser payments, make it easier and simpler for people to buy goods and services electronically.

via Jack Dorsey’s Square raises US$100m – Start Ups – Start-Ups | siliconrepublic.com – Ireland’s Technology News Service.

M-payments set to take off in India

M-payments set to take off in India as mobile penetration reaches 100%

The booming retail market with annual transactions worth 410 billion dollars (about Rs 1,850,000 crore) and nearly 100 per cent mobile penetration make phones a perfect medium for payments, apex chamber ASSOCHAM said today.

The full story: M-payments set to take off in India as mobile penetration reaches 100%.

Going cashless

Payment though the ages has been a slowly evolving process. We started with a system of barter, which was not always convenient: who would want to be a tax collector in those days? We then moved to paying in gold which got replaced by cash and, for a huge proportion of the World, life did not really move on, until now. Whilst cheques and direct deposits are used by the public sector to provide money to employees, suppliers and citizens, many of citizens still have to be paid in cash as they do not have access to bank accounts (the ‘unbanked’). There have been numerous problems with all these payment methods, such as fund-clearing periods and the cost of distribution, that I’m sure you’re only too familiar with. However a revolution in ‘prepaid’ technology means that we can now all, banked and unbanked, go cashless. It has huge implications for the public sector and the efficiency and cost of distributing payments.

In the UK we are actually behind the developed World in exploiting the potential of prepaid. It is not a term that many British people understand, even though we use it all the time without thinking about it (ever used a postage stamp?). Prepaid is sometimes thought of as a card, which you can use like a credit or debit card. However prepaid is not just a card, it can take many forms, from mobile phone top ups to codes for safer online payment. Recent innovations in technology, such as Smartphone payment, have seen an explosion in the possibilities, and the ways prepaid can be used. In addition the initial outlay of implementing prepaid is very low so the resource benefits are almost immediate.

Prepaid is a way for all end-users, policymakers and processors to have immediate access to money, and monitor the transactions made. It can also be used to improve cost and introduce greater efficiency and control. In the US this monitoring has helped them to manage fraud and corruption as, unlike traditional methods, a payment trail is left so that the Government or employer can see that the money is being spent where it should be, and by the right person. Yet, unlike most efficiency savings, the customer also benefits as payments are quick and can be ‘invisible’ (even the child themselves need not know, for example, if the council or their parents are topping up their prepaid lunch card).

In the UK prepaid is already issued, in the form of cards, to asylum seekers, and some local councils have used it to improve the way they make payments to residents. It has proved popular with residents and staff. People no longer need to come in person to the Council’s offices and the staff do not have to transport cash and make cash payments, with its obvious security problems. The cards can be automatically reloaded on set dates through a central system. This reduces staff workloads and has significantly reduced the costs for processing payments.

A charity has also used prepaid to make payments to those in need. St Monica Trust provides accommodation, care and support to older and disabled people. Their Community trust fund provides monthly payments designed to help individuals through a crisis. They worked with Grass Roots to introduce a Visa Prepaid card as the most efficient way to payout short-term grants. The card has proved popular with recipients.

The recent media reports of benefit claimants spending the money on luxuries such as plastic surgery, expensive weddings and foreign holidays have provoked quite a heated debate. Of course the simple solution is to use prepaid technology to ensure that benefits are used as intended. In the US, prepaid for welfare payments is long established. Although there have been reports of claimants spending prepaid food vouchers on cigarettes, new technology can even restrict the purchases within a shop.

One of the most high profile uses of prepaid in the UK is Transport for London’s Oyster card. I recently hosted a round table with representatives from the Department for Transport, Transport for London and other bodies. It was an interesting discussion as it made us (the prepaid industry) realise that we didn’t fully appreciate all the problems providers face but, in turn, they had many misunderstandings about how prepaid could solve the challenges of delivering an efficient service. I think it is only by having these open forums that we can match solutions to problems.

Prepaid understanding and adoption is starting to grow in the UK with many predicting that it will explode this year. I think one reason for that is that prepaid will solve many of the challenges you face in the public sector, to cut costs and improve efficiency.

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Why PayPal doesn’t care about NFC

“The problem with NFC payments is that they don’t do anything to help generate new leads,” says Laura Chambers, Senior Director of Paypal Mobile. They also don’t do much to encourage repeat business, she says. PayPal services about 9 million merchant accounts, many of which are mom-and-pops who don’t want the expense of credit card terminals from a big company like Verifone. She says those merchants are ambivalent about how a customer pays–as long as they come back with friends and do it again.

The rest of this article is at: Why PayPal Doesn’t Care About NFC | Fast Company.