Tag: planning

I told you it was viable

One of the funniest things I’ve witnessed in an owner managed business (OMB) is the Managing Director being presented an idea that had been worked up into a plan. All the hard work that went into it proved the plan

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Strategy and tactics

Really, it has been a good day. But to help me remember, lest I get led astray: Strategy 1. Alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem. 2. Art

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Buying better for a greater ROI

Get the buying process right and your promotions and incentives will win over consumers. Promotions and incentives are big business. Motivating consumers with on-pack promotions, merchandise, vouchers or money off coupons, continue to play an important role in the marketing

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