Kevin Harrington // marketing // blog

So, have a guess what this is all about:

Since 1997 there has been much discussion of the use of focus groups, handfuls of people picked to be representative of a target demographic, then questioned in relative seclusion.

I’m thrilled to say this all about politicians. It is an extract from the BBC News Magazine.

The rather disgaceful scenes being enacted in Westminster do at least have some benefits. Finally we have some debate about our elected politicians and the need for them to be in touch with the UK public, and not just their constituency party club members.

>>> read the full article

Perhaps a few conventional marketing approaches would help them?