Tag: price

How to sell the benefits of no discounts

This was the message I saw on a software website: Looking for an Academic Discount? With our new simplified pricing, we no longer have a separate academic store. Instead our new, greatly reduced prices are available to all customers. What

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Negotiating with your dentist

Of course you can get the price down. Learn from this hilarious masterclass. When only price matters.

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Different approaches to pricing

My apologies to all the people that have been trying to access the chart titled ‘different approaches to pricing’ linked from this post. It got lost somehow…it must have been me. Anyway, I’ve recreated it and it can be accessed from the

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Tesco to roll out WiFi in UK stores

This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop. Shoppers will be able to compare prices

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First Choice to become 100% all inclusive

It is often said that the way to carve a position in a market is to do things differently from your competitors. This means that in a bundled market you unbundle and conversely in an unbundled market you bundle. The advantages are that direct

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Solution brands

If: a) A product brand is what the customer will pay for over and above the commodity price of the ingredients, and b) A service brand is what the customer pays for over the simple cost of providing the service.

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Asda marketing is getting noticed

You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities: I’ve heard some really good things about the way Asda motivate

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