Posts Tagged ‘price’
Tesco to roll out WiFi in UK stores
27 July 2011 | 
Author This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop.
Shoppers will be able to compare prices and read product reviews on internet enabled devices, in a bid to drive competitive prices in-store.
Tesco is currently trialing the free WiFi in four UK stores. If successful, the service will roll out across all Tesco supermarkets.
via Tesco to roll out WiFi in UK stores – Marketing news – Marketing magazine.
First Choice to become 100% all inclusive
It is often said that the way to carve a position in a market is to do things differently from your competitors. This means that in a bundled market you unbundle and conversely in an unbundled market you bundle.
The advantages are that direct comparisons on price and service are made difficult and your brand never appears to be one of the pack.
Read this article to see the latest bundling of a product against the market trend: First Choice turns back the clock to become 100% all inclusive | News | Marketing Week.
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Posted in Marketing | 
Tags: all inclusive, bundle, bundled market, competitors, do things differently, First Choice, Marketing Week, position in a market, price, service, unbundle | 
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Solution brands
If:
a) A product brand is what the customer will pay for over and above the commodity price of the ingredients, and
b) A service brand is what the customer pays for over the simple cost of providing the service.
What is a solution brand?
Posted in Marketing | Tags: brand, customers, price, product brand, service brand, solution brand | No Comments »
Asda marketing is getting noticed
You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:
- I’ve heard some really good things about the way Asda motivate and acknowledge their staff. It sounds like they are setting a standard in the supermarket sector.
- Asda seem to have managed to manipulate average basket prices to be frequently the lowest and sometimes half the price of Waitrose.
- And now Asda plans to launch its own social networking site, designed to increase customer interaction. A brave move perhaps? Some people are wondering whether the supermarket chain is opening itself up to potential criticism from any disgruntled shoppers that may be out there. But frankly, they are better off hearing the feedback and addressing it than ignoring it and letting customers migrate.
So well done Asda. From my point of view choice and quality are things I want to hear are progressing and then I’ll be back to have a look.
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Posted in Consumer marketing, Marketing, UK retail marketing | Tags: acknowledgment, ASDA, basket price, Marketing, motivation, price, shopping, social networking, staff, supermarket, Waitrose | No Comments »
How to increase your profits
Ignore sales promotions, put your prices up and most customers probably don’t care…assuming they notice.
The “big four” of supermarkets, Asda, Tesco, Morrisons and Sainsbury’s, have increased the number of £1 promotional price tags 150% over the past year. This compared with a 6% increase in their general promotions, according to a report compiled on behalf of industry magazine the Grocer.
Source: BBC Magazine
The above article is an extract from an article about the rounding up of prices from 99p to £1. Do the maths: what might that equate to in increased annual profits? Simple and effective; this is a great example of pricing being used correctly in the marketing mix.
Posted in Consumer marketing | Tags: price, profit, sales promotion, supermarkets, Tesco | No Comments »
Different approaches to pricing
Cost plus pricing is on of the biggest evils within businesses. It appears the safe approach but fails to maximise opportunity. Also, taking this approach, sale prices tend to erode to the level of cost prices. This is unacceptable for most businesses.
There are in fact many different solutions to determining a price. Some of the ideas are: temporal/time based pricing; multidimensional pricing; risk based pricing; variable pricing. A chart showing these is available for download.
One of the concepts on the chart is the diamond-water paradox:
The diamond-water paradox is the apparent contradiction, or paradox, that although water is on the whole more useful, in terms of survival, than diamonds, diamonds command a higher price in the market.
Can you suggest any more approached to pricing that I can add to the chart?
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Posted in Consumer marketing, Marketing | Tags: business, business evils, cost plus, Paradox, price, pricing approaches, Variable pricing | No Comments »
The packaging is the POS and the product
High School Musical storage box
Genius! The packaging is the POS and the product. And then you have to make it yourself.
The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course you make it yourself from a flat-packed simple kit where the lid is the product box.
As with most character/film merchandise a healthy premium price is charged as well.
Let’s hope they don’t move into house sales!
Posted in Marketing | Tags: High School Musical, merchandise, packaging, POS, price, storage box | No Comments »