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	<title>Kevin Harrington // marketing // blog &#187; price</title>
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	<link>http://www.kevinharrington.com</link>
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		<title>Asda marketing is getting noticed</title>
		<link>http://www.kevinharrington.com/2009/08/asda-marketing-is-getting-noticed/</link>
		<comments>http://www.kevinharrington.com/2009/08/asda-marketing-is-getting-noticed/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 22:28:20 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[UK retail marketing]]></category>
		<category><![CDATA[acknowledgment]]></category>
		<category><![CDATA[ASDA]]></category>
		<category><![CDATA[basket price]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=894</guid>
		<description><![CDATA[You know, I really don&#8217;t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:

I&#8217;ve heard some really good things about the way Asda motivate and acknowledge their staff. It sounds like they are setting a standard in the supermarket sector.
Asda seem [...]]]></description>
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		<title>How to increase your profits</title>
		<link>http://www.kevinharrington.com/2009/07/how-to-increase-your-profits/</link>
		<comments>http://www.kevinharrington.com/2009/07/how-to-increase-your-profits/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 10:35:59 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[sales promotion]]></category>
		<category><![CDATA[supermarkets]]></category>
		<category><![CDATA[Tesco]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=870</guid>
		<description><![CDATA[Ignore sales promotions, put your prices up and most customers probably don&#8217;t care&#8230;assuming they notice.
The &#8220;big four&#8221; of supermarkets, Asda, Tesco, Morrisons and Sainsbury&#8217;s, have increased the number of £1 promotional price tags 150% over the past year. This compared with a 6% increase in their general promotions, according to a report compiled on behalf of [...]]]></description>
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		<title>Different approaches to pricing</title>
		<link>http://www.kevinharrington.com/2009/05/different-approaches-to-pricing/</link>
		<comments>http://www.kevinharrington.com/2009/05/different-approaches-to-pricing/#comments</comments>
		<pubDate>Wed, 20 May 2009 09:59:19 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business evils]]></category>
		<category><![CDATA[cost plus]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[pricing approaches]]></category>
		<category><![CDATA[Variable pricing]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=793</guid>
		<description><![CDATA[Cost plus pricing is on of the biggest evils within businesses. It appears the safe approach but fails to maximise opportunity. Also, taking this approach, sale prices tend to erode to the level of cost prices. This is unacceptable for most businesses.
There are in fact many different solutions to determining a price. Some of the [...]]]></description>
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		<title>The packaging is the POS and the product</title>
		<link>http://www.kevinharrington.com/2009/01/packaging-pos-product/</link>
		<comments>http://www.kevinharrington.com/2009/01/packaging-pos-product/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 17:11:48 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[High School Musical]]></category>
		<category><![CDATA[merchandise]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[POS]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[storage box]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=455</guid>
		<description><![CDATA[Genius! The packaging is the POS and the product. And then you have to make it yourself.
The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course you make it yourself from a flat-packed simple kit where the lid is the product box.
As with most character/film [...]]]></description>
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		<title>Is the cheapest best?</title>
		<link>http://www.kevinharrington.com/2008/12/246/</link>
		<comments>http://www.kevinharrington.com/2008/12/246/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 13:21:20 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=246</guid>
		<description><![CDATA[There is a fine debate on price, value and consumer choice on the BBC Magazine.
&#8220;There is a tendency in this information age to compare prices, and say whichever company will sell me this product at the cheapest price, must be the one that I should purchase.&#8221;
Click here for more.Similar Posts:

Logo design &#8211; business model reversal
7 [...]]]></description>
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