Kevin Harrington // marketing // blog

Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit?

An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark.

Top Shop and New Look were also named as stores with smaller sizing.

Marks & Spencer, Asda’s George brand and Next had the most generous sizes.

Source: BBC Business News

Why can’t a 12 be a 12?

How many returns are there a year simply because retailers choose a different definition of size?

Can you imagine the chaos that would ensue if a mans 17″ shirt changed a size or two from shop to shop?

Primark carrier bags

Sunday 9 November, from Bond St underground to Marble Arch, Primark won the carrier bag war by a country mile on Oxford Street, London.

The number of people carrying the new, brown paper Primark carrier bags, bulging with shopping was amazing. Based on this highly scientific bit of market research, they will be the high street winners this Christmas.

The bright yellow Selfridges carrier bags were dotted about but few in number.

Strangely I didn’t notice any Marks & Spencer bags. Then I noticed they had changed to a red, seasonal carrier. A bad mistake as the high street impact is lost.