Tag: Primark

Consumers see John Lewis and Primark the same

Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study. The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett

Posted in UK retail marketing Tagged with: , , , , , ,

Forecast: all shops will be the same by 2030

At what point will all retail shops in the UK be the same? Is it inevitable that they will all sell the same product range one day? Think about it: Tesco sells petrol – BP sells food WHSmith sells stamps

Posted in Consumer marketing, Marketing Tagged with: , , , , , , , , ,

How to change a dress size in a day

Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit? An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark. Top Shop and New

Posted in Consumer marketing, Marketing Tagged with: , , , , , , , , ,

Carrier bag wars

Sunday 9 November, from Bond St underground to Marble Arch, Primark won the carrier bag war by a country mile on Oxford Street, London. The number of people carrying the new, brown paper Primark carrier bags, bulging with shopping was

Posted in Marketing Tagged with: , , , , , ,