Tag: research

Let’s kill some good ideas

I’m writing a speech entitled, “3 Ways to Kill a Good Idea.” This is a humorous Toastmaster speech that requires research. I’ve had lots of help, ideas and contributions from people. During my own internet research I came across this

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Crowds ‘could be counted’ with phone and Twitter data 

Nice gig if you can get it: Warwick University researchers studied geo-tagged Tweets and mobile phone use over a two-month period in Milan. Seriously though, this is an unsurprising but interesting piece of research. The article lead me initially to think

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The mighty Google has spoken

The world notices when Google speaks. They are set to change their search algorithms on 20 April 2015. This will see non-responsive websites disadvantaged in their search engine rankings. Quite right too. Based on this news people are leaping about

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Cash remains king in UK shops

Alternative/emerging means of payment, such as online payments and money-off coupons, grew last year seemingly by 150%, although these remained a fraction of the total. But cash remains the dominant payment mechanism. Cash is still the most popular form of

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Q: What matters in B2B marketing?

Omobono, partners of The Marketing Society, set out to establish an authoritative benchmark of B2B digital marketing activity. They wanted to find out how much was invested into digital by B2B marketers, and which digital activities were viewed most positively.

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Smartphone users ignore mobile ads

This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a

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What are average earnings in the UK?

According to the Annual Survey of Hours and Earnings (ASHE), the “median” gross annual earnings in the UK are £20,801. If you are earning that sum a year it means that half the surveyed working population earns less than you and half

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