Tag: restaurant

Restaurant menus

The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant

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Are Chef’s Table dinners the best word of mouth (WOM) marketing?

Are Chef’s Table dinners the best word of mouth (WOM) marketing? You pay for the best then go off and tell everyone about it. Restaurant wins at both ends. I raise this subject as a compliment having just had the

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