Kevin Harrington // marketing // blog

Posts Tagged ‘Royal Berkshire Hospital’

Ladies Fashions - off the rails

This is a sign I saw at the Royal Berkshire Hospital: Today, ladies fashions, off the rails.

I bet that gets people queuing up with expectation. How many people want fashion items that are “off the rails”?

And the mixed message of the grumpy looking train that has come off the rails sets it all off wonderfully.

I guess the prospective customers have been warned.

Royal Berkshire Hospital waste

I  think our local hospital, The Royal Berkshire Hospital in Reading, is excellent. That said, at a time when we are all concerned about bugs being transmitted through wards I think they could manage the message a little better.

This photo shows waste bags piled up in a main thoroughfare. The yellow bags on the floor, and the overflowing yellow bin, are potentially infectious waste.

I have no idea whether this is a safe or good practice. My point is that it makes it look as though the hospital doesn’t care. My experience is they do care. Therefore they damage their image by this practice.

Photo taken 28 February 2008 at 18.56.