Tag: smartphone

How brands can cook up mobile purchases

The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs

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Smartphonatics

I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics

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First NFC smartphones certified as MasterCard PayPass approved devices

Research In Motion announced the BlackBerry Bold 9900 and BlackBerry Curve 9360 smartphones are the first SIM-based NFC smartphones to be certified by MasterCard Worldwide as PayPass-approved devices. With this certification, any MasterCard PayPass-issuing bank globally will be able to

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How to get more coffee than you can drink

The company that powers the Starbucks iPhone app is Cashstar, a Global Prepaid Exchange member. Here is an interesting story from The Guardian G2 section about a man getting 1,000 prepaid coffees. The idea behind Stark’s card is simple: if

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Ticketfriend launches end-to-end contactless ticketing system

A young sales technology company has launched a new ticketing solution allowing users to buy and redeem tickets through a tap of their smartphone. Dublin, Ireland-based ticketfriend, a ticket sales and event promotion company, has since 2009 provided a space

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Smartphone users ignore mobile ads

This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a

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Mobile payments and pickpockets

Google to power your mobile wallet? The volume of mobile payments — buying boots via Zappos iPhone app, for example, or paying bills — is expected to climb to $214 billion by 2015, up from $16 billion in 2010, according

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