Tag: Social media

Thoughts about social media

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin “Social media are tools. Real time is a mindset.” –

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FaceBrushing my Life

Mohan Sawhney was one of my lecturers when I was at Kellogg School of Management. He spoke great sense then and hasn’t stopped since. In one of his recent blog posts about social media and how authentic our profiles are he

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Royal births and social media

A modern baby is about to be born. And I’m pleased to note that tradition regarding the announcement is to be maintained along with the use of modern media methods. According to the BBC the Royal birth will be announced

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Barclaycard meets social networking

I guess it is an age thing, but I was surprised to see a Barclaycard running on the MasterCard network. In my day Barclaycard seemed to become Visa and Access became MasterCard (I do know that it wasn’t quite like that!). Anyway,

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Should we all be talking about the riots on the streets of London

Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London. There are many more serious issues at

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This is what really killed MySpace

One of the most basic but often overlooked possibilities of what really killed MySpace is News Corp. itself. Rupert Murdoch is accustomed to being king of the hill, but his company didn’t know the first thing about running a social-media

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Does social media cut it for B2B sales & marketing?

The current hot stories about B2B marketing and sales eminating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propogated by people with a

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