Tag: Social media

Does social media cut it for B2B sales & marketing?

The current hot stories about B2B marketing and sales eminating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propogated by people with a

Tagged with: , , , , , , , , , , , , , , , ,

Charity marketing using social media

Charities often lead the way with marketing innovation. They cannot just hit the ‘spend’ button like some businesses appear to. This has led to charity fund raising leading the way with huge public engagement successes like Race For Life (> £38m raised) and Walk The

Tagged with: , , , , , , , , , , , , , ,

Bing, it bounced

I was rather enthused about Microsoft’s new search engine, Bing. I Tweeted about this a few days ago saying, “Giving Bing www.bing.com a go. It’s good and localisation seems to work well. I also like the ‘format to phone’ feature; ace

Tagged with: , , , , , , , , , , , , ,

What brand do you most admire and why?

Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to “What brand do you most admire and why?: Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’.

Tagged with: , , , , , , , , , ,