Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing.
I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs a strategy, commitment and resources.
Assuming these things are in place Foursquare can play a useful role. This article from the Harvard Business Review suggests some simple and effective ideas.
Foursquare recently passed one billion check-ins. For businesses of any type — but especially for retailers — Foursquare allows brands to attract, reward, and engage customers in ways that were never possible before. Innovative retailers are leveraging the growing popularity of check-ins to create fun, meaningful, interactions that encourage long-term loyalty. Here are five ways to use Foursquare to build loyalty this holiday season and beyond:
You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:
I’ve heard some really good things about the way Asda motivate and acknowledge their staff. It sounds like they are setting a standard in the supermarket sector.
Asda seem to have managed to manipulate average basket prices to be frequently the lowest and sometimes half the price of Waitrose.
And now Asda plans to launch its own social networking site, designed to increase customer interaction. A brave move perhaps? Some people are wondering whether the supermarket chain is opening itself up to potential criticism from any disgruntled shoppers that may be out there. But frankly, they are better off hearing the feedback and addressing it than ignoring it and letting customers migrate.
So well done Asda. From my point of view choice and quality are things I want to hear are progressing and then I’ll be back to have a look.
There’s tons of stuff on the internet about web 2.0. This extract from Positively Glorius! is part of a very good article.
The basic point is that if you are there interacting with people, finding ways to help them, then the rest will fall into place. It’s not marketing, it’s involvement. If you tell me you can solve my problem, I may (but probably won’t) trust that you can and will. If you simply solve my problem or help me in another way, or even just connect with me on a personal level, I may (and probably will) trust you and continue to build a relationship. It may not lead to a financial gain from me immediately, or ever, but it will be a relationship. And those relationships are what will help you survive and grow.
How many hours a week do you spend on Bebo, Facebook or MySpace?
I read this on Shuzak.com: “The Nobel Prize winning free-market economist, Milton Friedman, believed that when left alone, people will intelligently act in their own best interest, and that the market will coordinate their actions to produce outcomes beneficial for all. In other words, the wisdom of crowds depends upon the rational wisdom of the individual.
“Friedman was a genius, but he never came across MySpace or he would have retracted his belief on consumer rationality.
“MySpace and its cousins are bacteria feeding off the irrationality of the wisdom of the crowds. MySpace has taught us that even though the customer is not always right, it is, nonetheless, detrimental to prove them otherwise.”