Flash mobs, fun, specials…these are all some of the benefits to be derived from using location based social networking for retail marketing.
I’m often asked how businesses should start turning a rather dull brochureware website into something more dynamic. The truth is it needs more than a Facebook account to make this leap; it needs a strategy, commitment and resources.
Assuming these things are in place Foursquare can play a useful role. This article from the Harvard Business Review suggests some simple and effective ideas.
Foursquare recently passed one billion check-ins. For businesses of any type — but especially for retailers — Foursquare allows brands to attract, reward, and engage customers in ways that were never possible before. Innovative retailers are leveraging the growing popularity of check-ins to create fun, meaningful, interactions that encourage long-term loyalty. Here are five ways to use Foursquare to build loyalty this holiday season and beyond:
via Five Foursquare Tactics to Attract Customers – Carmine Gallo – Harvard Business Review.
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- tactics to attract customers
