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	<title>Kevin Harrington // marketing // blog &#187; sport</title>
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		<title>Marketing basketball</title>
		<link>http://www.kevinharrington.com/2009/01/marketing-basketball/</link>
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		<pubDate>Sun, 11 Jan 2009 21:20:39 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Reading Rockets]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=478</guid>
		<description><![CDATA[Reading Rockets have set a fine example to sports clubs with their recent marketing activity. Via local schools they distributed flyers for a home match that gave the pupils free tickets. Accompanying adults got a £1 discount against the full £7 regular tariff.
Basketball is a bit of a minority sport and I expect their budgets are [...]]]></description>
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		<title>Sports marketing</title>
		<link>http://www.kevinharrington.com/2009/01/sports-marketing/</link>
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		<pubDate>Fri, 02 Jan 2009 20:36:29 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[tickets London Wasps]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=438</guid>
		<description><![CDATA[What&#8217;s going to happen to sport in 2009? It seems that a lot of businesses will not be renewing their sponsorship of tournaments, teams and individual sports and men and women. I also expect that paying audiences at events will decline in 2009. Therefore there will be major reductions in revenue.
Logic says that the affected sports [...]]]></description>
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