Market research on a budget
Sunday, June 8th, 2008
Marks & Spencer sales figures
You don’t always need to spend thousands on research to find out what is going on in some markets. Simply keeping your eyes open and aimed in the right direction can deliver great results.
On a recent visit to Marks & Spencer I was in a queue to pay and the previous weeks sales figures were on show for all to see:
Menswear suit sales total £63,000 in the week to 26 May 2008. Of this the top ten suits accounted for £23,000. The best seller was a Collezione black suit that grossed £3,600 or nearly 6% of the suits business.
I know what some of you are thinking, “That’s not market research. That’s M&S market research.”
