A young sales technology company has launched a new ticketing solution allowing users to buy and redeem tickets through a tap of their smartphone.
Dublin, Ireland-based ticketfriend, a ticket sales and event promotion company, has since 2009 provided a space for users to buy, sell and promote tickets to events through their Web site. With the refinement of near field communications (NFC) technology over the years, the company has made a decision to move into mobile contactless ticketing, and it has just launched a new app specifically for use with Google’s Android operating system. NFC allows users to tap their smartphones to another device to make a purchase or exchange information.
So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.
During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position with the 18-30 clothing market.
Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?