The new site creates a unique destination for retailers to engage with a huge base of consumers. At launch, Visa cardholders in the UK can access discounts from over 40 brands tailored for the festive period, such as 30% off Hallmark, 15% off Goldsmiths, 10% off a £20 order at I Want One of Those, 10% off all electronics and accessories for over £49 spend at Dell, and free delivery for over £50 spend at Hamleys.
Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study.
The study, conducted by Havas Media Social and Lightspeed Research, suggests that despite the retail industry hailing social commerce as the “next big thing”, 89% of people have not bought a single product through Facebook and 44% are not interested in doing so.
Retailers and brands including HMV, Asos, Bulldog and French Connection have all launched Facebook stores in recent months.
UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study.
Its poll of 3,900 consumers found 82% wanted to buy products via their mobiles. However, only 42% of the 1,600 retailers in the study have a defined mobile selling strategy in place. A further 14% had no plans to put such a strategy in place.
Starbucks: trialling contactless payment in UK stores
Starbucks is to follow rivals such as Costa Coffee and McDonalds by offering contactless payments in its UK stores. The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal.