Tag Archives: Virgin

Ten brands that gain the most admiration from marketers

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Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers.

The brands most admired by marketers in the UK

1 John Lewis
2 Apple
3 Virgin
4 Nike
5 Procter & Gamble
6 Innocent
7 Coca-Cola
8 O2
9 Unilever
= 10 Tesco, Virgin Atlantic and Volkswagen

The top brands on the list, compiled by research company Grupo Consultores UK (GCUK) from interviews with more than 200 marketers, would not be out of place on a list of consumers’ favourite brands either. With retailer John Lewis, technology company Apple and Sir Richard Branson’s Virgin group taking the top three places, marketers clearly admire and perhaps envy brands who can generate enthusiasm from their customers.

via Ten brands that gain the most admiration from marketers | Trends | Marketing Week.

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BA – the world’s favourite joke

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So, we’re all bored with the Terminal 5 stories now. Perhaps we raised an eyebrow when we learned that the case and luggage losses were so bad that some insurers are withdrawing cover for travellers using T5.

I thought they cannot be that bad, I’ve had great service from BA over the years. Thinking I would re-engage with British Airways, I logged onto the BA Executive Club – well I tried to … “Not enough activity…we’ve cancelled your membership and all the points that go with it.”

The BA Executive Club customer service person seemed completely unconcerned when I politely said that I would phone Virgin instead. All that money invested in a loyalty programme and they throw you out. And to think I once spent £1,000,000 on BA flights for one promotion!

Perhaps a BA Exec, still in post, if they read this will correct matters and send me a BA Exec Club gold card. I doubt it though, I imagine the accountants now running the company would not approve it.

For your enjoyment and anagram of ‘The World’s Favourite Airline’: It is another awful ride lover. And more from Anagram Genius.

A more eloquent slating of BA’s market hopes can be read at Reference Geeks.