Posts Tagged ‘web’

Doing business on the web

Saturday, January 3rd, 2009

There’s tons of stuff on the internet about web 2.0. This extract from Positively Glorius! is part of a very good article.

The basic point is that if you are there interacting with people, finding ways to help them, then the rest will fall into place. It’s not marketing, it’s involvement. If you tell me you can solve my problem, I may (but probably won’t) trust that you can and will. If you simply solve my problem or help me in another way, or even just connect with me on a personal level, I may (and probably will) trust you and continue to build a relationship. It may not lead to a financial gain from me immediately, or ever, but it will be a relationship. And those relationships are what will help you survive and grow.

The article talks about about some of the fears businesses have with interactivity on the web. Use this link to read the rest.

KFC and the internet

Thursday, August 14th, 2008
KFC

KFC

Everywhere you go people invite you to visit their website. Often you wonder why on getting there.

I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The ‘charity’ section was report on an October 2007 event. Where are the competitions and games? That’s all at http://www.mcdonalds.co.uk/.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!

.co.uk domains most popular in the UK

Tuesday, August 14th, 2007
Dot co dot uk

Dot co dot uk

The thinking had always been that a dot-com domain name was more credible than a dot-uk one.

Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses.
According to Nominet, the preference for a dot-uk name is due to the fact that Brits identify more easily with a UK domain name.
Similarly, a survey carried out by YouGov revealed that Brits searching for information were six times more likely to click on a dot-uk web site.

User generated newspapers

Wednesday, June 27th, 2007
Metro SE

Metro SE

We’ll be cooking our own food in restaurants next! Or making our beds in hotels!

Essentially a free newspaper is going to pay bloggers and then use some of the content in their newspaper. Fabulously simple remodeling of the whole process.

See this well written article http://www.springwise.com/media_publishing/free_daily_pays_bloggers/

My recommendation to people is, “Maintain your own web presence. Keep control of your own Internet identity.”

Providing your content to other sites like MySpace, Facebook etc is all well and good but where will they end up? None of us knows. Use these sites and share your ideas and opinions but keep hold of your own web presence as well.

It is also worth remembering that the majority of the world’s population don’t use social/business network sites or use RSS feed readers. I know, unbelievable isn’t it?