One of the most basic but often overlooked possibilities of what really killed MySpace is News Corp. itself. Rupert Murdoch is accustomed to being king of the hill, but his company didn’t know the first thing about running a social-media website. Catering to the television audience and getting users to stay on your website are two completely different ventures. Murdoch took them as just one.
The reason for mentioning it here is that I was intrigued by some of the early marketing for the production. There is the obligatory Facebook page and a standalone website introducing the cast, creatives and the theme. The fun element is that you can bid to have a name of your choice used for certain characters and you can have family photos featured in the film. This is not product placement, it’s fan placement.