One of the most basic but often overlooked possibilities of what really killed MySpace is News Corp. itself. Rupert Murdoch is accustomed to being king of the hill, but his company didn’t know the first thing about running a social-media website. Catering to the television audience and getting users to stay on your website are two completely different ventures. Murdoch took them as just one.
via This Is What Really Killed MySpace – Business – Motley Fool – msnbc.com.
Michael Mueller, a friend of mine, has a film titled ‘City Slacker‘ in pre-production. I’m sure it will do well as the the team involved are good and the story line is on the money.
The reason for mentioning it here is that I was intrigued by some of the early marketing for the production. There is the obligatory Facebook page and a standalone website introducing the cast, creatives and the theme. The fun element is that you can bid to have a name of your choice used for certain characters and you can have family photos featured in the film. This is not product placement, it’s fan placement.
With Fiona Gillies and Robert Bathurst in the cast it’s set to be great, but will you feature in the film as well?