Tag: YouGov

YouGov Profiles

Wow, YouGov Profiles is fun. Give it a go; type in a brand name and see the profile of that brands customers. Ford drivers are oft older, male and from Essex. Well, I’m oversimplifying it but have a go yourself.  

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The Apple iPhone and NFC

I’ve been talking a fair bit this week about some of the commercial and consumer challenges regarding mobile payments and NFC. I even had one crazy conversation with a lady that felt that a YouGov survey on the subject was

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Browsers wars and the bleeding obvious

Internet Explorer is losing its share of the browser market – fact. Why? Because people perceive the competitors (Chrome, Firefox, Safari) as better. These numbers provide an insight into why Internet Explorer has lost share over the past few years

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