How much do you want to pay for a new customer?

This is a rather compelling argument from those people at TippingPointLabs: $270 per customer, or $52,000 … which would you prefer?

 

Converting people from conventional approaches and traditional media can be a challenge. But if your business is built around developing relationships read the full article here.

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One comment on “How much do you want to pay for a new customer?
  1. Andrew Davis says:

    Kevin,
    Thanks so much for sharing this with your audience. So glad it resonated.
    I’ll keep reading!
    – drew

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