Defined by a vegetable
“The carrot has become the ubiquitous symbol of the incentive industry. We have allowed ourselves to be defined by a vegetable.”
What a great line. This is the introduction to an article by Jim Dittman, founder and president of Dittman Incentive Marketing, an advisor to the Motivation Show and a founding trustee of the People Performance Management Forum at Northwestern University.
Dittman argues, “Carrots influence short-term behavior. Performance improvement programs effect permanent attitudinal changes that lead to permanent behavioral changes. Values-based programs help both internal and customer-facing employees understand the external brand promise and their roles in delivering it.”
Incoming search terms:
- carrot and stick
- carrot or stick