Defined by a vegetable

“The carrot has become the ubiquitous symbol of the incentive industry. We have allowed ourselves to be defined by a vegetable.”

What a great line. This is the introduction to an article by Jim Dittman, founder and president of Dittman Incentive Marketing, an advisor to the Motivation Show and a founding trustee of the People Performance Management Forum at Northwestern University.

Dittman argues, “Carrots influence short-term behavior. Performance improvement programs effect permanent attitudinal changes that lead to permanent behavioral changes. Values-based programs help both internal and customer-facing employees understand the external brand promise and their roles in delivering it.”

To read all of this interesting article click here.

Incoming search terms:

  • carrot and stick
  • carrot or stick

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.