Spelling and Brand Image
Driving up Whitehall today I spotted a Manns Travel coach with a sign in the front window saying, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly?
This led me to wonder if there is any evidence that spelling mistakes had a negative effect on a brand’s image.
There are a lot of anecdotal comments and opinions on the internet. Larry Chase says spelling errors affect response rates. And there are humorous references relating to brands and poor spelling. I particularly like this Maserati advert spelling mistake. But I’ve failed to find any quantifiable research/data on the subject. Are you aware of any?