Spelling and Brand Image

Spelling and Brand Image

Driving up Whitehall today I spotted a Manns Travel coach with a sign in the front window saying, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly?

This led me to wonder if there is any evidence that spelling mistakes had a negative effect on a brand’s image.

There are a lot of anecdotal comments and opinions on the internet. Larry Chase says spelling errors affect response rates. And there are humorous references relating to brands and poor spelling. I particularly like this Maserati advert spelling mistake. But I’ve failed to find any quantifiable research/data on the subject. Are you aware of any?

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

2 Comments on “Spelling and Brand Image

  1. Dave, well that was partly what I was asking. My post has nothing to do with their service, I have no idea if it is good, bad or indifferent. I’m happy to accept your assertion that it is good.

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